Sunday, October 14, 2012
Ripoff Alert: Eight O'Clock Coffee
I was at the grocery this morning shopping as I do every Sunday and I went down the aisle to grab a bag of 8 O'Clock coffee.
The first thing I notice is they're out of the red label stuff so I grab a brown label-the price is always the same.
Then I notice the price is two dollars less.
Then I notice the bag is marked Value Pack, and it is 1 pound 6 ounces instead of 2 pounds 4 ounces.
Doing the math, the net price of the product in the older package is $0.35 per ounce and the net price of the product in the new "Value Pack" is $0.68 per ounce. Thus, they manage to double the price of the product and call it a value. For whom?
Truth in advertising would be better served if the new Value Pack was marked "Bend Over Pal Pack."
Shame on you, 8 O'Clock. Do you really think we're that stupid?